The primary objective of Bill S-211 is to establish a national framework for sports betting advertising in Canada. This framework aims to harmonize advertising practices across the country and ensure that advertising is conducted in a responsible and ethical manner.

Key provisions of the bill include guidelines for advertisers to limit the exposure of youth and vulnerable individuals to sports betting advertisements. It also proposes measures to ensure that advertisements are not misleading and include messages about responsible gambling.

Bill S-211 would amend certain existing laws to incorporate these new advertising standards, although specific laws to be amended are not detailed in the available information.

The main entities affected by this bill include sports betting companies, advertising agencies, and provincial and territorial regulatory bodies overseeing gambling and betting activities.